Microsoft's take@Social: so.cl

I had written about the importance of social search some time back (http://ajabgajab.blogspot.com/2011/03/search-is-dead-time-for-social-search.html). Search is more relevant when it can be combined with social search.

Microsoft is trying to combine the social with search.
It is: http://www.so.cl/
(... and it crashed in chrome, multiple times!)

What is So.cl?[from their page]

So.cl (pronounced "social") is an experimental research project, developed by Microsoft’s FUSE Labs, focused on exploring the possibilities of social search for the purpose of learning.

• So.cl combines social networking and search, to help people find and share interesting web pages in the way students do when they work together.
• So.cl helps you create rich posts, by assembling montages of visual web content.
• To encourage interaction and collaboration, So.cl provides rich media sharing, and real time sharing of videos via "video parties."

We expect students to continue using products such as Facebook, Twitter, LinkedIn and other existing social networks, as well as Bing, Google and other search tools. We hope to encourage students to reimagine how our everyday communication and learning tools can be improved, by researching, learning and sharing in their everyday lives.


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